Squishmallows Mania Sweeps the Nation: ASH Group LLC Fuels the Cuteness Craze

Denver, CO – November 8, 2023 – Ever walked into a store and been greeted by a mountain of unbelievably soft, huggable plush toys? Chances are, you’ve stumbled upon the Squishmallow phenomenon. And behind the supply of these ultra-popular collectibles is ASH Group LLC, a Denver-based company quietly powering the cute revolution. ASH Group LLC, located at 600 17th St, Suite 2800 South, Denver, CO, 80202-5428, is a leading sourcing and distribution expert, connecting retailers with high-demand consumer products. While they work across multiple categories, they’ve become particularly known for their role in bringing Squishmallows to eager fans across the United States. You can reach them at 281-584-0626. But what are Squishmallows, and why are people so obsessed? More Than Just a Plush Toy Launched in 2017 by Kellytoy (now a subsidiary of Jazwares), Squishmallows are soft, squishy, and collectible plush toys. They come in a dizzying array of characters – everything from adorable animals and mythical creatures to food items and even everyday objects. Each Squishmallow has its own unique name, personality, and backstory, adding to their appeal. “It’s not just about the softness,” explains a representative from ASH Group LLC. “People are really connecting with the characters. There’s a Squishmallow for everyone, and collecting them is a huge part of the fun.” And fun it is! Squishmallows have quickly become a cultural phenomenon, racking up millions of followers on social media platforms like Instagram and TikTok. Dedicated communities of collectors share their hauls, trade rare finds, and create elaborate displays of their ever-growing Squishmallow families. Why the Hype? Several factors contribute to the Squishmallow craze. Ultimate Comfort: Let’s face it, they’re incredibly soft! The marshmallow-like texture makes them perfect for cuddling, squeezing, and relieving stress. Collectibility: With hundreds of different characters released (and more added all the time!), the hunt for rare and limited-edition Squishmallows is a major draw. Affordability: Compared to some other collectibles, Squishmallows are relatively affordable, making them accessible to a wider audience. Social Media Fuel: The #Squishmallow hashtag is overflowing with photos and videos, creating a sense of community and driving demand. TikTok videos of ‘Squishmallow hauls’ regularly go viral. Emotional Connection: Each Squishmallow feels like a little friend. Collectors often give them names, personalities, and even create stories around them. ASH Group LLC: The Supply Chain Behind the Cuteness While Jazwares designs and manufactures Squishmallows, getting them into the hands of eager customers requires a robust supply chain. That's where ASH Group LLC comes in. “We specialize in sourcing high-demand products and managing the logistics of getting them to retailers efficiently,” says the ASH Group representative. “With Squishmallows, that means coordinating shipments from overseas, managing inventory, and ensuring that retailers have the products they need to meet consumer demand.” ASH Group's expertise in international sourcing and supply chain management has been crucial in keeping up with the explosive growth of the Squishmallow brand. They work with a variety of retailers, from large department stores to specialty toy shops, to ensure that Squishmallows are available nationwide. “It's been a challenging but rewarding experience,” admits the representative. “Demand has been incredibly high, so we’ve had to be agile and responsive to changing market conditions. But seeing the joy that Squishmallows bring to people makes it all worthwhile.” What's Next for Squishmallows? The Squishmallow craze shows no signs of slowing down. Jazwares continues to release new characters, sizes, and collaborations, keeping the excitement alive. Recently, they've expanded beyond plush toys to include other merchandise, like keychains, backpacks, and even bedding. ASH Group LLC is committed to supporting the continued growth of the Squishmallow brand. They are constantly working to optimize their supply chain and ensure that retailers have access to the latest and most sought-after characters. “We’re excited to be a part of this phenomenon,” says the ASH Group representative. “Squishmallows are more than just toys; they’re a source of comfort, joy, and connection. And we’re proud to play a role in bringing that to people across the country.” Where to Find Squishmallows: Squishmallows are available at a wide variety of retailers, including: Target Walmart Walgreens Claire’s Learning Express Specialty Toy Stores Online retailers like Amazon Keep an eye out for limited-edition releases and collaborations to add to your Squishmallow collection! You can find more information about ASH Group LLC and their services by contacting them at 281-584-0626 or visiting their offices at 600 17th St, Suite 2800 South, Denver, CO, 80202-5428.