AUSTRAL WINES Uncorks "Junk Drawer Vintage": A New Approach to Wine Discovery

ATLANTA, GA – November 8, 2023 – AUSTRAL WINES LLC, a dynamic wine importer and distributor based in Atlanta, Georgia, is shaking up the way wine lovers explore new tastes with the launch of "Junk Drawer Vintage," a curated selection of small-batch, often overlooked, and truly unique wines. Forget scrolling endlessly through predictable options – AUSTRAL WINES is bringing the thrill of discovery back to the wine aisle (and your glass!). “We’re a relatively young company, but we’re run by people who live and breathe wine," says a spokesperson for AUSTRAL WINES. "We realized there’s a ton of amazing wine out there that doesn’t get the spotlight. Wines made with passion by smaller producers, wines using unusual grapes, wines from up-and-coming regions... these are the hidden gems we want to share.” What is “Junk Drawer Vintage?” The name itself hints at the concept. Think of that drawer in your kitchen – the one filled with all sorts of useful, interesting, and sometimes unexpected items. “Junk Drawer Vintage” isn’t about cheap or poorly made wine. It’s about wines that don’t fit neatly into traditional categories. "We're talking about wines that might be a bit quirky, a little different, maybe even a bit challenging," explains the spokesperson. “They aren’t necessarily the wines you'd find in every supermarket. We’re deliberately seeking out wines with personality, wines that tell a story.” Why is AUSTRAL WINES doing this? AUSTRAL WINES, while committed to offering a range of established wines, feels there’s a gap in the market. Many consumers are tired of the same old options. They’re craving authenticity, uniqueness, and a bit of adventure in their wine choices. “We found that a lot of smaller producers really struggle to get their wines to a wider audience," says the spokesperson. "They're amazing winemakers, but they don’t have the marketing budget or distribution network to compete with the big guys. We want to be their champion. We're a bridge between these passionate producers and wine lovers who are eager to discover something new.” What can you expect from a “Junk Drawer Vintage” selection? AUSTRAL WINES isn't giving away a full list – that would ruin the surprise! However, they’ve given a glimpse into the kinds of wines you can expect: Unexpected Grape Varieties: Forget Chardonnay and Cabernet Sauvignon (though they carry those too!). Expect wines made from grapes like Xinomavro (Greece), Nerello Mascalese (Sicily), Albariño (Spain), or even lesser-known indigenous varieties. Up-and-Coming Wine Regions: AUSTRAL WINES is actively sourcing wines from regions that are gaining recognition, but aren’t yet household names. Think wines from Croatia, Slovenia, Portugal (beyond the usual suspects), or even emerging regions within established countries like Spain and Italy. Small Production, High Quality: These aren't mass-produced wines. AUSTRAL WINES focuses on working with producers who prioritize quality over quantity. Many wines are made in very limited batches, meaning you're getting something truly special. Natural & Biodynamic Wines: A growing number of “Junk Drawer Vintage” selections will be natural or biodynamic wines, made with minimal intervention and a focus on sustainable practices. Unique Styles: Expect to find wines that challenge your expectations. Perhaps an orange wine (skin-contact white wine), a pét-nat (naturally sparkling wine), or a wine aged in an unusual vessel. How will "Junk Drawer Vintage" be available? AUSTRAL WINES is rolling out “Junk Drawer Vintage” through a variety of channels: Online Subscriptions: Wine lovers can sign up for a monthly subscription box featuring a curated selection of “Junk Drawer Vintage” wines, delivered directly to their door. Different subscription tiers will be available to suit various budgets and preferences. Select Retail Partnerships: AUSTRAL WINES is partnering with independent wine shops and restaurants in key markets to offer “Junk Drawer Vintage” selections to a wider audience. Pop-Up Tasting Events: AUSTRAL WINES plans to host pop-up tasting events in various cities, giving wine lovers a chance to sample the “Junk Drawer Vintage” wines and meet the people behind them. Direct Sales (where permitted): In states where direct-to-consumer shipping is allowed, AUSTRAL WINES will offer individual bottles and curated cases through their website. About AUSTRAL WINES LLC: AUSTRAL WINES LLC, located at 211 Perimeter Center Parkway NE Ste 1020, Atlanta, GA 30346-1307, is a dynamic wine importer and distributor dedicated to bringing unique and high-quality wines to the U.S. market. Founded by a team of passionate wine professionals, AUSTRAL WINES focuses on sourcing wines from small, family-owned producers and emerging regions. They are committed to providing exceptional customer service and building long-term relationships with both their suppliers and their customers. You can reach them at 908-759-0961. The “Junk Drawer Vintage” philosophy is simple: Embrace the unexpected. Discover the extraordinary. And most importantly, have fun with wine!