Squishmallows Mania Sweeps the Nation – Denver-Based ASH GROUP LLC Fuels the Frenzy

DENVER, CO – October 26, 2023 – You’ve probably seen ‘em – those incredibly soft, squishy, and unbelievably cute plush toys popping up everywhere. We’re talking about Squishmallows, and the company quietly driving a big chunk of this plush revolution? That’s ASH GROUP LLC, right here in Denver. ASH GROUP LLC, located at 600 17th St, Suite 2800 South, Denver, CO, 80202-5428, and reachable at 281-584-0626, isn’t a toy maker exactly. Think of them as the guys who make sure your favorite stores – and online retailers – are packed with these huggable buddies. They’re a leading distribution and logistics powerhouse, specializing in getting trending consumer goods into the hands of excited fans. And right now, those hands are reaching for Squishmallows. So, what are Squishmallows? Seriously, what’s the deal? Well, imagine taking a cloud, giving it a face (and often, a really adorable personality), and making it super soft. That's pretty close to a Squishmallow. These aren’t your grandma’s teddy bears. These are collectible plush toys known for their unique textures and personalities. Launched in 2017 by Kellytoy (now a subsidiary of Jazwares), they’ve exploded in popularity, becoming a full-blown phenomenon. “We noticed the buzz around Squishmallows a few years ago,” explains a representative from ASH GROUP LLC. “It wasn’t just kids. Teens, adults, even collectors were going crazy for them. We quickly realized this wasn't just a fad; it was something special. And we wanted to be the company that helped bring them to everyone.” Beyond the Squish: What Makes Them So Popular? It’s easy to dismiss them as just another plush toy, but Squishmallows have hit a nerve with consumers for a bunch of reasons. The Texture: Seriously, these things are soft. Like, ridiculously soft. The marshmallow-like texture is a huge draw, offering a comforting, sensory experience. People are genuinely stressed out, and a squishy, huggable friend can be a real mood booster. Collectibility: Squishmallows aren’t just toys; they’re collectibles. New characters are released regularly, creating a constant stream of “gotta catch ‘em all” excitement. There are rare versions, limited editions, and even chase figures, adding another layer of appeal for dedicated collectors. Personality: Each Squishmallow has a name, a bio, and a unique personality. They’re not just blank faces; they’re characters with backstories, making them more relatable and endearing. From Cam the Calico Cat to Wendy the Frog, each Squishmallow has its own charm. The Online Community: Squishmallow fans are active online. Social media platforms like TikTok, Instagram, and YouTube are flooded with Squishmallow content – unboxing videos, collection showcases, trades, and more. This creates a strong sense of community and fuels the demand even further. Affordability: While some rare Squishmallows can fetch high prices on the secondary market, many are surprisingly affordable, making them accessible to a wide range of collectors. ASH GROUP LLC: Keeping the Squish Flowing So, where does ASH GROUP LLC fit into all of this? They’re the logistical backbone, ensuring that stores have the Squishmallows people are clamoring for. “We handle everything from warehousing and distribution to order fulfillment and transportation,” explains the ASH GROUP representative. “It’s a complex operation, especially with the constant flow of new characters and the high demand. We’re talking about millions of Squishmallows moving through our system every year.” They work closely with retailers like Target, Walmart, Claire’s, and many online platforms to manage inventory and ensure timely delivery. This is no easy feat, especially given the current supply chain challenges. “We had to adapt quickly,” says the representative. “We invested in new technology and streamlined our processes to handle the increased volume and ensure we could meet the demand. We also focused on building strong relationships with our transportation partners.” What’s Next for Squishmallows & ASH GROUP LLC? The Squishmallow craze shows no signs of slowing down. Jazwares continues to release new characters and collaborations (including licensed characters from Disney, Star Wars, and more), keeping the excitement alive. And ASH GROUP LLC is committed to keeping the Squish flowing. “We’re constantly looking for ways to improve our services and expand our reach,” says the representative. “We’re excited to be a part of the Squishmallow phenomenon and to help bring joy to fans of all ages.” They’re also keeping a close eye on other trending consumer goods, ready to apply their logistical expertise to the next big thing. So, the next time you see a pile of adorably squishy Squishmallows on a store shelf, remember that ASH GROUP LLC, a Denver-based company, is likely working hard behind the scenes to make it happen. And if you’re a collector yourself… well, happy squishing! Contact: ASH GROUP LLC 600 17th St, Suite 2800 South Denver, CO, 80202-5428 281-584-0626