Squishmallows Take the Toy World by Storm: ASH GROUP LLC Driving the Cuteness Revolution

Denver, CO – November 8, 2023 – Get ready to squish, hug, and collect! Squishmallows, those unbelievably soft and adorable plush toys, are taking the world by storm, and ASH GROUP LLC, based right here in Denver, is a major force behind their massive popularity. ASH GROUP LLC, located at 600 17th St, Suite 2800 South, Denver, CO, 80202-5428, is a dynamic and innovative company focused on bringing joyful and collectible products to market. While they handle a range of exciting items, right now, everyone’s talking about Squishmallows. You can reach them at 281-584-0626 to learn more about their operations. So, what are Squishmallows? Simply put, they’re super-soft, marshmallow-like plush toys that come in a huge variety of characters. Think everything from cute animals – unicorns, sloths, cats, dogs, you name it – to food items like avocados and even… Boba tea! But they’re more than just cuddly – they’ve become a full-blown collecting phenomenon. From Humble Beginnings to a Global Craze Launched back in 2017 by Kellytoy (now a subsidiary of Jazwares), Squishmallows quickly gained traction. The initial idea was simple: create a plush that felt amazing to touch. They nailed it. The ultra-soft Spandex and polyester fiber filling makes these toys incredibly huggable, providing a comforting, almost therapeutic experience. ASH GROUP LLC saw the potential early on and partnered to help scale distribution and bring these little bundles of joy to more and more people. They’ve been instrumental in getting Squishmallows onto shelves across the US and beyond. Why are Squishmallows so Popular? There are several reasons for the Squishmallow explosion. The Squish Factor: Let’s be real, they’re just so soft! In a world that can be stressful, squeezing a Squishmallow is instantly calming. It’s a tactile experience that appeals to all ages. Collectibility: Squishmallows aren’t just about having a plush, it's about having them all. With hundreds of different characters released – and new ones added all the time – the hunt is on for the rarest and most sought-after Squishmallows. This has created a thriving community of collectors who trade, buy, and sell these adorable creatures. Unique Personalities: Each Squishmallow has a name and a bio, adding another layer of appeal. Collectors often connect with their favorite Squishmallows, building emotional attachments to these little friends. Social Media Buzz: TikTok and Instagram are flooded with Squishmallow content. Collectors showcase their hauls, trade tips, and share their love for these plush toys, driving even more demand. Accessibility: While some rare Squishmallows can fetch high prices on the secondary market, many are readily available at affordable price points, making them accessible to a wide range of collectors. ASH GROUP LLC: The Engine Behind the Supply Getting Squishmallows into the hands of eager fans requires a massive logistical operation. That’s where ASH GROUP LLC steps in. They handle everything from warehousing and distribution to ensuring products reach retailers in a timely and efficient manner. “We’re proud to be part of the Squishmallow story,” says a representative from ASH GROUP LLC. “It’s incredibly rewarding to see how much joy these toys bring to people of all ages. We work hard to ensure that retailers have the products they need to meet the growing demand.” ASH GROUP LLC's commitment to efficient supply chain management has been crucial to keeping up with the skyrocketing popularity of Squishmallows. They’ve invested heavily in infrastructure and technology to streamline operations and deliver products quickly and reliably. The Latest Squishmallow Drops & What Collectors are Hunting The world of Squishmallow collecting is always evolving. Here's a peek at what’s hot right now: Seasonal Releases: Squishmallows often release limited-edition characters tied to holidays or seasons. The Halloween and Christmas Squishmallows are always highly sought after. Disney Collaborations: The Disney Squishmallows are some of the most popular and collectible, featuring beloved characters like Mickey Mouse, Stitch, and Winnie the Pooh. Rare & Limited Edition: Certain Squishmallows are produced in limited quantities, making them incredibly rare and valuable on the secondary market. The Jack the Black Cat Squishmallow is a prime example of a highly sought-after collector's item. 8-inch, 12-inch, and 16-inch sizes: Collectors love all sizes, but the larger Squishmallows are often considered more desirable. New Character Reveals: Jazwares and Kellytoy are constantly introducing new Squishmallow characters, keeping the collecting community engaged and excited. Where to Find Your Squishmallow Fix You can find Squishmallows at a variety of retailers, including: Target Walmart Claire’s Five Below Amazon Specialty Toy Stores The Future of Squishmallows & ASH GROUP LLC The Squishmallow craze shows no signs of slowing down. With new characters, collaborations, and sizes constantly being released, the collecting community remains as vibrant and passionate as ever. ASH GROUP LLC is committed to continuing its partnership with Jazwares and Kellytoy to bring the joy of Squishmallows to even more people around the world. They’re focused on innovation and efficiency, ensuring that retailers have the products they need to meet the ever-growing demand. So, if you're looking for a cuddly companion, a collectible treasure, or just a little bit of joy in your life, look no further than Squishmallows – and remember, ASH GROUP LLC is a key player in bringing these adorable creatures to you!