Squishmallows Mania Sweeps the Nation – ASH Group LLC Fuels the Softest Trend

DENVER, CO – October 26, 2023 – You've probably seen them – those unbelievably soft, squishy, and adorable plush toys popping up everywhere. We're talking about Squishmallows, and they’re more than just a fad – they're a full-blown phenomenon. Behind getting these cuddly companions into the hands of excited fans across the US is ASH Group LLC, a Denver-based company rapidly becoming a key player in the collectible toy market. ASH Group LLC, located at 600 17th St, Suite 2800 South, Denver, CO, 80202-5428, and reachable at 281-584-0626, isn’t just a distributor; they’re a driving force behind the Squishmallow explosion. They specialize in bringing popular and trending products to a wide range of retailers, and right now, Squishmallows are leading the charge. “We saw the potential in Squishmallows early on,” explains a spokesperson for ASH Group LLC. “It’s not just about a cute plush toy. It’s about the feeling they evoke – comfort, joy, and a little bit of collectibility. People love to collect them, trade them, and just generally snuggle with them.” So, What Are Squishmallows? For those who’ve been living under a rock (or maybe just haven’t scrolled through TikTok recently), Squishmallows are incredibly soft, marshmallow-like plush toys. They come in a huge variety of characters – everything from cute animals like sloths and unicorns to fantastical creatures and even food items! Each Squishmallow has its own unique name and backstory, adding to their personality and appeal. But it’s the feel of them that really sets them apart. Seriously, these things are soft. Made with a super-plush, spandex-like fabric and filled with a unique polyester fiber, they’re unbelievably squishable. They’re perfect for cuddling, using as pillows, or just squeezing when you need a little stress relief. The Collectibility Factor While the softness is a big draw, the collectibility is what's really fueled the Squishmallow craze. New characters are released regularly, often in limited editions or exclusive variations. This creates a “gotta catch ‘em all” mentality among collectors. “People are really getting into the hunt,” says a representative from ASH Group LLC. “They’re trading with friends, scouring stores, and even participating in online communities dedicated to Squishmallows. It’s a really fun and engaging hobby.” There are different "tiers" of Squishmallows, adding to the challenge. Common Squishmallows are readily available, while rarer ones, like those with special features or exclusive designs, can fetch high prices on the secondary market. This adds an element of excitement and value for dedicated collectors. Why the Sudden Popularity? Several factors have contributed to the Squishmallow boom. TikTok Influence: The toys gained massive exposure on TikTok, with videos showcasing their softness, cuteness, and collectibility racking up millions of views. Comfort in Uncertain Times: In recent years, people have been seeking out comfort and nostalgia, and Squishmallows perfectly fit that bill. They provide a sense of coziness and happiness. Strong Community: The Squishmallow community is incredibly active and supportive, with fans sharing their collections, trading tips, and connecting with each other online. Affordable Price Point: Compared to some other collectible toys, Squishmallows are relatively affordable, making them accessible to a wider audience. ASH Group LLC: Delivering the Squish Across the US ASH Group LLC plays a critical role in getting these coveted plush toys into the hands of fans nationwide. They work closely with retailers – from big-box stores to smaller boutiques – to ensure a consistent supply of Squishmallows. “We’ve built strong relationships with our retail partners,” explains a source at ASH Group. “We understand the demand for Squishmallows and we’re committed to meeting that demand. We’re constantly working to streamline our logistics and ensure that our partners have the inventory they need.” They handle everything from warehousing and distribution to marketing and customer support, allowing retailers to focus on selling the adorable plushies. They also stay on top of the latest Squishmallow releases and trends, keeping their partners informed and helping them make informed purchasing decisions. What’s Next for Squishmallows & ASH Group LLC? The Squishmallow craze shows no signs of slowing down. Jazwares, the manufacturer, continues to release new characters and variations, and the community continues to grow. ASH Group LLC is poised to remain a key player in the Squishmallow ecosystem. They are committed to expanding their distribution network, providing excellent customer service, and staying ahead of the curve in the ever-evolving collectible toy market. “We’re really excited about the future of Squishmallows,” says a spokesperson for ASH Group LLC. “We believe they have the potential to become a timeless collectible, and we’re proud to be a part of that journey.” So, if you haven’t already, get ready to embrace the squish! Whether you're a seasoned collector or just looking for a super-soft cuddle buddy, Squishmallows are sure to bring a little bit of joy to your life. And thanks to ASH Group LLC, getting your hands on these adorable plushies is easier than ever.